eClinicalWorks® Practice Management: Have You Joined Your Patients Online?

Do you use Facebook, Twitter, or another social network to market the services of your medical practice? Many physicians do not want any part of social media because they do not want to run across any trouble in regards to legal problems or ruining a reputation. However, if you choose not to be involved in social media, your practice could be harmed.

Many patients who are constantly on social media or using apps expect to see their physician online, or they expect to see a Facebook or Twitter page for the medical practice.

Many patients want their physician and the medical practice to have an online presence so they can receive information after hours. Having an online presence will allow patients to interact with one another, leave comments and messages, and view other important information.

When you decide to sign up for a social media network, you should always have a plan. It certainly helps to know what you are getting into so you will not be blindsided with anything you are not prepared for.

Here are some things you should consider if you are thinking about becoming part of the social media world:

• What do you hope to achieve by joining a social media network?
• Do you know who your ideal patients will be? There are various social media networks, and a variety of people sign up for the ones that best fit what they are looking for,
• Remember that all of your posts will not have to be serious. You can always include light-hearted and educational content in your posts.
• Have staff members help you create your medical practice’s presence online.
• Determine how long you plan to be active on social media during a day.

There are always new ways to improve your practice and the way you manage that practice. There are various resources, applications, and systems that you can use, including eClinicalWorks® practice management.

Your patients will value that you are going the extra mile to remain social and helpful. Since we are in a world where technology and social media are definitely common, why not join your patients online?